What happens after you connect your e-shop in Incomaker? After connecting your e-shop, we download all the necessary data to offer your customers personalized product recommendations. All data feeds are then automatically and regularly updated, so you don’t have to worry about changing the feeds after every change on your e-shop.
Contacts
The contact feed contains a database of all your customers and their information. Thanks to basic data such as name, gender, or location, it is possible to set up a personalized campaign in Incomaker tailored to the characteristics of each customer.
Incomaker automatically divides the customer database from the contact feed into 2 basic mailing lists:
- NEWSLETTER – This category includes all customers from whom you have explicit consent to send newsletters. This includes those who checked the box to subscribe to the newsletter when registering on your e-shop, set it up in their profile, or subscribed to the newsletter via your pop-up or a form on your website.
- E-SHOP CUSTOMERS – All contacts in your database will be included in this category. These are all the contacts who have registered with you, as well as those who have already purchased something from you even without registering on the e-shop. You can also freely segment all contacts according to your own criteria.
Products
The product database is important when creating product offers in campaigns. Thanks to the specified product properties, we can offer customers, for example, only discounted products, new arrivals, best-selling products, slow-moving stock, etc. You can check all the uploaded products in the system on your profile via the gear wheel in the upper right corner. How to select specific products for campaigns? You will learn that in this detailed guide.
Orders
The order feed contains information about all of a customer’s historical orders on your e-shop. This data is then used to analyze customer purchasing behavior, the results of which are then applied, for example, in reactivation campaigns, upselling, and other campaigns. Do you want to increase conversions? Incomaker can offer your customers products similar to those they last purchased on your e-shop.
You can set up the e-shop yourself using the quick setup function, or we can do the entire setup for you for a fee. However, if you need help with anything, you can of course contact our support at support@incomaker.com, where we will be happy to advise you.