What it is
Do you run campaigns and need to measure their success? One of the important metrics you can use to track the success and effectiveness of your marketing activities is conversions. You can measure conversions by any action a visitor takes on your website. What constitutes a desired conversion in a campaign is then determined by the company or marketing team itself.
What might be an example of a conversion?
- Filling out a form on a website
- Opening a sent email
- Adding an item to the cart
- Successful completion of an order
- Clicking on a product
- Sharing on social media
How to calculate conversion rates
A conversion rate is calculated by dividing the number of active participants of a company website by the number of passive viewers. The definition of a successful conversion varies depending on the type of business, and is to be defined by the company conducting their conversion rate.