This report provides a comprehensive overview of how new customers register on your e-shop. With its detailed blocks, you can easily see where your customers are coming from, which registration methods are most effective, and how registrations evolve over time. Below is a description of each block and its usefulness.
Block 1: Registrations by Type
This block offers a detailed view of different types of registrations occurring on your e-shop:
• You can see whether customers register without making an order, with an order, through a newsletter, or via a pop-up.
• This block is valuable for evaluating the effectiveness of different registration channels. For instance, if pop-ups generate fewer registrations, you can focus on improving them.
• With overall numbers and comparisons of different types, you can quickly identify what works and where there’s room for improvement.
Block 2: Registrations by Type Over Time
This block’s graph shows how various registration types evolve over time (monthly, quarterly, annually):
• It helps identify seasonal trends, such as whether specific types of registrations increase during holidays or special campaigns.
• You can monitor how changes in your marketing strategies affect the number and type of registrations.
• This block is ideal for long-term planning and evaluating the impact of marketing activities.
Block 3: Registrations by Country
This block provides a geographical view of registrations:
• It allows you to see which countries bring in the most new customers.
• The visualization makes it easy to identify countries with high growth potential or those needing more marketing support.
• It’s helpful for planning geographically targeted campaigns or expanding into new markets.
Block 4: Registrations by Cities
Get a detailed breakdown of registrations at the regional and city level:
• Using a treemap graph, you can quickly see which regions and cities generate the most registrations.
• This block is valuable for planning local campaigns or identifying areas where your brand awareness could improve.
• You can easily spot locations with lower registration numbers and focus on targeting them.
Block 5: Table of New Customers
The table provides detailed information about each registered customer:
• It allows you to filter and search based on various criteria, such as registration type, country, segment, or campaign.
• Data can be exported to CSV or PDF, making it ideal for further analysis or planning targeted campaigns.
• The table is connected to the graphs—if you click on a specific data segment, other blocks automatically update, simplifying analysis.
How is this report useful?
• Optimizing registration processes: It helps you understand which registration methods are most effective and optimize them for better results.
• Geographical analysis: Identifies areas with the most potential and tailors campaigns to local needs.
• Marketing strategy planning: Tracking trends and analyzing data over time provides a foundation for more effective campaign planning.
• Detailed customer insights: The new customer table offers key data for personalized campaigns and long-term customer care.
This report not only helps you better understand the growth of your customer base but also allows you to optimize strategies for acquiring new customers.
