The Activity report provides a detailed analysis of how customers interact with your e-shop, from browsing behavior to purchasing habits. It identifies key timeframes for orders and revenue, tracks inactivity, and visualizes customer engagement through heatmaps. This report is essential for understanding customer behavior patterns and optimizing your e-shop’s performance. Below is a breakdown of each block and its practical uses.
Block 1: Browsing Depth to Order
This block measures how many pages customers view before completing an order:
• Displays the average number of pages viewed before a purchase and the percentage change compared to the previous month.
• A line graph tracks browsing depth trends over time, with a monthly resolution.
• Usefulness: Helps identify whether customers are finding what they need quickly or if they’re struggling to navigate the e-shop, offering insights to improve user experience and conversion rates.
Block 2: Best Order Day
This block highlights the day of the week when the most orders are placed:
• Displays the main order day and the average number of orders on that day, along with percentage changes compared to the previous month.
• Usefulness: Identifies peak shopping days, allowing you to schedule marketing campaigns, promotions, and inventory restocks effectively.
Block 3: Best Order Hour
This block shows the hour of the day when the most orders occur:
• Displays the main order hour, average order numbers for that hour, and percentage changes compared to the previous month.
• Usefulness: Helps pinpoint the best times to run time-sensitive promotions or send marketing emails for maximum impact.
Block 4: Best Revenue Time
This block identifies the day and hour that generate the highest revenue:
• Displays the main revenue-generating timeframe, average revenue during that period, and percentage changes compared to the previous month.
• Usefulness: Helps optimize resource allocation and promotional efforts to capitalize on high-revenue periods.
Block 5: Average Time to Order
This block tracks how long it takes customers to complete an order:
• Metrics include:
• Time to Cart: Time from initial browsing to adding an item to the cart.
• Cart to Order: Time from adding an item to completing the order.
• A line graph shows the average time to order trends over time with a monthly resolution.
• Usefulness: Identifies bottlenecks in the purchasing process, enabling you to streamline the customer journey and reduce cart abandonment.
Block 6: Average Period of Inactivity
This block measures how long customers remain inactive before taking action:
• Displays the average inactivity period in days and percentage changes compared to the previous month.
• A line graph tracks inactivity trends over time, with a monthly resolution.
• Usefulness: Helps identify when customers are losing interest and informs re-engagement campaigns to bring them back to the e-shop.
Block 7: Sales Heatmap
This block visualizes orders and revenue distribution across time:
• A heatmap shows when orders and revenue are highest, providing an intuitive overview of customer activity patterns.
• Usefulness: Helps identify peak sales periods and informs decisions on resource allocation and campaign timing.
Block 8: Newsletter Heatmap
This block analyzes customer engagement with your newsletters:
• Heatmaps display opened and clicked rates over time, providing a visual representation of engagement trends.
• Usefulness: Identifies the most effective times for sending newsletters and highlights opportunities to improve email campaign performance.
How is this report useful?
• Optimize customer experience: Analyze browsing and purchasing behaviors to streamline the shopping journey and increase conversions.
• Plan campaigns effectively: Use insights on peak order times and revenue periods to schedule marketing activities for maximum impact.
• Reduce inactivity: Identify periods of customer inactivity and launch targeted re-engagement campaigns.
• Improve email marketing: Leverage newsletter heatmaps to refine email send times and boost engagement.
The Activity report helps you uncover customer behavior patterns, improve user experience, and maximize sales opportunities for your e-shop.
