Creating, Launching, and Stopping a Campaign

In the new Incomaker NEXT interface, working with campaigns is designed to be as clear as possible while still giving you full control over them. 

In this chapter, we’ll focus on the entire campaign lifecycle — from creating a campaign, through launching it, to stopping it.

Creating a New Campaign

When creating a new campaign, you start from the SmartFlow environment, which provides you with a predefined campaign foundation.

The campaign creation process is designed so that you:

• quickly understand the basic structure of the campaign,

• can immediately follow up by editing the SmartFlow,

• and keep the campaign draft clearly separated from its active state.

A newly created campaign always starts in draft status, which gives you room to review and fine-tune all the steps.

Working with a Campaign in Draft Status

A campaign in draft status:

• is not active,

• does not work with contacts,

• serves solely for preparing and testing the logic.

In this phase, you can:

• edit the SmartFlow,

• add or change individual steps,

• check the connections and conditions.

This gives you confidence that the campaign will work as you expect once it’s launched.

Launching a Campaign

Once the campaign is ready, you can launch it.
Launching a campaign:

• activates the entire SmartFlow,

• starts the campaign working with contacts according to the rules you’ve set,

• and carries out the individual steps in the defined order.

The new interface makes a point of always showing clearly which campaigns are active and which are not, which minimizes the risk of unintended actions.

Stopping a Campaign

You can stop a campaign at any time if you:

• need to adjust its logic,

• want to pause its run temporarily,

• or no longer wish to use it.

Stopping a campaign:

• ends its active run,

• stops any further contacts from being processed,

• while the campaign structure and the SmartFlow are preserved.

This means you can launch the campaign again later or continue editing it.

Clear Overview of Campaign Status

In the campaign list, you can always clearly see:

• which campaigns are running,

• which are stopped,

• and which are only in draft.

This overview lets you:

• respond quickly to changes,

• plan campaign edits more effectively,

• and stay organized even with a larger number of campaigns.

Recommendations for Working with Campaigns

• Always check the entire SmartFlow before launching a campaign.

• Only launch campaigns that are fully prepared.

• Keep unused campaigns in stopped or draft status.

This prevents unintended actions and keeps you in full control of your automation.

What Comes Next

In the next chapter, we’ll focus on:

• editing existing campaigns,

• renaming campaigns,

• moving and changing things within the SmartFlow.