Celebrate memorable moments with your customers and delight them with a special offer for their first purchase anniversary.
On the campaign card, click “First Purchase Anniversary,” which you’ll find under the “Automated Campaigns” section.
Campaign Setup
In the next settings, you’ll choose the campaign name and when the campaign should be sent. In the “Reach” section at the bottom, you can check the number of contacts the campaign will be sent to. The campaign will automatically be sent to those who made a purchase exactly one year ago and haven’t purchased anything else since then.
Template Customization
In the next step, customize the template as you normally would to fit your requirements. Remember to motivate customers with a special promotion or a discount coupon for products they might be interested in – this will increase the campaign’s success.
To do this, use the automatic product blocks found in the “E-commerce” category. Drag the automatic product block into the template and choose the product display criteria based on which products you want to show in the campaign. Confirm your selection, and you can then launch the campaign.
