The Abandoned Carts report focuses on analyzing abandoned shopping carts in your e-shop. It provides insights into conversion rates, average order values, time-to-purchase metrics, and customer behaviors related to abandoned carts. By understanding the data in this report, you can implement strategies to recover lost sales and improve your overall conversion rates. Below is a breakdown of each block and its utility.
Block 1: Conversion from Abandoned Carts
This block tracks how effectively you convert abandoned carts into completed orders:
• Displays the average abandoned cart conversion rate and its percentage change compared to previous months.
• A line graph illustrates the monthly trends in conversion rates.
• Usefulness: Helps you measure the success of recovery efforts and evaluate how well your abandoned cart strategies are working over time.
Block 2: Current Value of Abandoned Carts
This block highlights the monetary value of abandoned carts:
• Breaks down the total value into two categories:
• Registered Customers: Value of carts abandoned by registered users.
• Guest Users: Value of carts abandoned by non-registered users.
• Usefulness: Provides clarity on where the most significant potential revenue loss occurs, helping you prioritize recovery strategies for different user groups.
Block 3: Average Order Value (AOV) of Abandoned Carts
This block examines the average order value of abandoned carts:
• Displays the average monetary value of items in abandoned carts and its percentage change compared to the previous period.
• Includes the average number of items in abandoned carts.
• Usefulness: Identifies trends in the value of abandoned carts, helping you tailor incentives (e.g., discounts) to recover high-value carts effectively.
Block 4: Average Time to Cart
This block measures how long it takes customers to add items to their cart:
• Shows the average time from browsing to adding an item to the cart and the percentage change from the previous period.
• Tracks the average number of orders completed from abandoned carts.
• Usefulness: Identifies potential barriers in the initial stages of the shopping process, allowing you to refine your website design and product visibility.
Block 5: Average Time from Cart to Order
This block tracks the time it takes for customers to complete a purchase after items are added to the cart:
• Displays the average time from cart abandonment to completed orders and the percentage change from the previous period.
• Tracks the average number of items converted from abandoned carts.
• Usefulness: Highlights delays in the purchasing process, helping you address friction points that may prevent customers from completing their orders.
Block 6: Average Number of Abandoned Carts
This block provides a snapshot of the total number of abandoned carts over a given timeframe:
• Displays the total number of abandoned carts and their percentage change compared to the previous period.
• A line graph tracks the monthly trends in abandoned carts.
• Usefulness: Helps you monitor the scale of the abandoned cart issue and assess whether your recovery strategies are reducing abandonment rates.
Block 7: Flow of Abandoned Carts
This block visualizes the recovery journey of abandoned carts:
• Tracks metrics such as:
• Emails Sent, Opened, and Clicked related to abandoned cart recovery campaigns.
• Conversions resulting from these campaigns.
• A bar chart breaks down the performance of each stage over time (default: last 12 months).
• Usefulness: Provides detailed insights into the effectiveness of your abandoned cart recovery emails and helps optimize campaigns for higher conversion rates.
How is this report useful?
• Recover lost revenue: Gain a clear understanding of the value and trends of abandoned carts and implement targeted recovery strategies.
• Optimize customer journeys: Identify friction points in the purchasing process and refine your user experience to reduce abandonment.
• Enhance recovery campaigns: Use data on email engagement and conversion flow to improve the effectiveness of your recovery campaigns.
• Focus on high-value opportunities: Prioritize recovering carts with high AOV or those belonging to registered users for maximum impact.
The Abandoned Carts report provides actionable insights to reduce cart abandonment, recover lost sales, and improve the overall shopping experience in your e-shop.
