Incomaker: Marketing Automation for Travel Agencies and Tour Operators
Turn interest in travel into unforgettable experiences and loyal clients.
The tourism sector is dynamic and competitive. Customers seek unique experiences and personalized offers. For travel agencies and tour operators, it's crucial not only to capture attention but also to build long-term relationships with clients. That's exactly why we developed Incomaker – a marketing automation platform that understands the specifics of your industry and helps you effectively reach and retain customers.
Why is marketing in tourism so specific?
Complex offerings
Package tours, flights, accommodation, insurance, add-on services – all of this forms a complex network of products that need to be offered correctly.
Long decision-making process
From the initial dream of a vacation to the final booking, several months may pass. You need to stay in touch with the potential client and patiently guide them through the entire process.
Seasonality and trends
Demand constantly changes based on the season, holidays, and current travel trends.
Need for personalization
Every client has different preferences – some seek adventure, others beach relaxation, others a family vacation. The key to success is offering the right thing to the right person.
Incomaker helps you overcome these challenges and turn them into your competitive advantage.
How does Incomaker help travel agencies and tour operators?
Intelligent Segmentation and
Personalization
Forget generic newsletters. With Incomaker, you can easily segment your contacts based on their behavior and preferences.
Segmentation by purchase history
Target clients who have previously visited specific destinations, prefer certain types of accommodation, or travel during a particular period.
Segmentation by website behavior
Reach users who browsed specific tours or destinations but haven't made a booking yet.
RFM segmentation and CLV
Identify your best and most loyal clients and give them special care and exclusive offers.
Automated Campaigns that Sell
Let Incomaker work for you and stay in touch with your clients at the right time with a relevant offer.
Abandoned cart (incomplete booking)
Automatically remind clients of their incomplete tour booking via email or SMS and motivate them to complete the purchase.
Birthday and holiday wishes
Delight your clients with a personal greeting and a small discount on their next vacation.
Reactivation campaigns
Reach out to "sleeping" contacts and lure them back with an attractive offer.
Personalized recommendations
Based on previous purchases and website behavior, automatically offer clients tours and destinations they're most likely to enjoy.
Multi-Channel Communication in
One Place
Reach your clients wherever they are. Incomaker lets you easily plan and manage communication across different channels.
Use our intuitive drag & drop editor, pre-built templates, and advanced features like A/B testing, content personalization, and intelligent send-time optimization.
SMS and Viber
Send important notifications, reminders, or exclusive last-minute offers directly to your clients' phones.
Social media
Schedule posts on Facebook, Instagram, and LinkedIn in advance and maintain a consistent online presence.
AI Assistant for Content Creation
No time or inspiration for writing copy? Our AI assistant helps you:
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
- Create engaging email subject lines and copy that captures attention.
- Translate your offers into 12 languages and reach international clients.
- Adjust the tone of your message – from casual and friendly to formal and professional.
Other key features for your success
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Integration with your booking system
Connect Incomaker with your e-shop or website and work with up-to-date data.
Multi-currency and multi-language support
Ideal for international sales.
Landing pages and pop-ups
Easily create attractive landing pages for specific campaigns or collect new contacts through smart pop-ups on your website.
Advanced reporting and analytics
Get a complete view of your campaign performance and optimize your marketing activities based on real data.
Ready to take your travel agency's marketing to the next level?
START FOR FREE or GET ADVICE FROM OUR SPECIALISTS, who will discuss the best solution tailored to your needs.
Experience Providers (scenic flights, cooking classes, etc.)
Your success in the experience business starts with Incomaker: Turn prospects into enthusiastic customers
In today's world, where people crave unique experiences more than material things, your mission is clear: create unforgettable memories. Whether you're taking people up in the clouds on scenic flights or teaching them the secrets of the perfect paella in a cooking class, you sell emotions and stories. But how do you reach the right people in a digital world full of competition and manage your business effectively? The answer is Incomaker, a marketing automation software designed to understand the specifics of your market.
Why is experience marketing so specific?
Unlike selling physical products, you face unique challenges:
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Seasonality and capacity
How do you fill classes and flights outside the main season and how do you effectively work with limited capacity?
Building trust
Customers don't buy a tangible thing they can touch. They buy the promise of an experience. Reviews, recommendations, and professional communication are therefore key.
Booking management
The process from showing interest to successful booking and completing the experience must be flawless. Every step is part of the overall impression.
Repeat sales
How do you turn a one-time customer into a loyal fan who returns for new experiences and recommends you to others?
Incomaker: Your Autopilot for Experience Marketing
Imagine a system that works for you 24/7. That's exactly what Incomaker does. With advanced automation and personalization, it turns your marketing into an efficient machine for generating bookings and building a community of satisfied customers.
Key Incomaker Features for Experience Providers
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Automated Communication with Participants
Automatic transactional emails and SMS
As soon as a customer signs up, they automatically receive a confirmation, invoice, and all the necessary information. The day before the event, they receive a reminder (via email and SMS), and the day after, a thank-you message with a request for a review. Everything is fully automated.
Abandoned carts (bookings)
Someone started booking but didn't complete it? Incomaker automatically sends them an email or SMS reminder, possibly with a small bonus to complete the booking.
Targeted Marketing that Sells
Advanced segmentation
Divide your contacts based on which experience they bought, how often they return, or how much they spent (RFM segmentation). Send offers for advanced classes to those who completed the basic ones, or offer a romantic flight to a couple who celebrated their anniversary with you.
Content and price personalization
Address customers by name, offer them relevant experiences, and even display personalized prices based on their history.
Community and Brand Building
Social media management
Schedule posts on Facebook and Instagram weeks in advance. Show photos and videos from events, share reviews, and keep your community active.
Facebook Custom Audiences
Use your customer data to create precisely targeted ad audiences on Facebook and reach the people who are most likely to become your next customers.
Smart Tools for Your Website
Pop-ups and landing pages
Create an enticing pop-up offering a discount on the first booking, or build a professional landing page for a new type of class or scenic route in just a few clicks.
Website personalization
Recommend experiences to customers on your website based on what they've viewed in the past. Show them you know what interests them.
Artificial Intelligence (AI) as Your Creative Partner
Copy and email subject line creation
Don't know how to write engaging copy for a new campaign? Incomaker's AI will create several variations of email subject lines, write compelling copy, and even translate it into 12 languages.
Why is Incomaker the right choice for you?
Incomaker isn't just another tool. It's a comprehensive platform that understands the needs of your business. You'll be relieved of routine tasks and gain the time and data to make strategic decisions. Stop struggling with manual email sending and complex campaign management. With Incomaker, you get a partner that helps you grow, build a strong brand, and above all – sell more experiences.
Interested in this opportunity? Let's look at how Incomaker can help your specific business.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
