Incomaker for Book and Magazine Publishers: Turn Every Title into a Bestseller
The publishing world is dynamic and demanding. Competition is fierce, reading habits are changing, and keeping your audience's attention takes more than just great content. Whether you manage a large backlist catalog, launch hot new releases, or build a community around your magazine, you need a tool that understands the specifics of your market.
Incomaker is a marketing platform designed to help you not only sell more books and subscriptions but also build a deep, lasting relationship with your readers.
From Anonymous Visitor to Loyal Fan
We know every reader is different. Some love detective stories, others prefer historical novels, and others can't wait for the next issue of your specialty magazine. The key to success is delivering the right message at the right time.
Intelligent reader segmentation
With Incomaker, you can divide your contacts by the genres they buy, the authors they prefer, purchase frequency, or campaign responses. Send personalized offers that truly resonate.
Tailored recommendations
Our system learns from reader behavior on your website and in emails. It can automatically recommend the next book from a favorite author or similar titles they might enjoy—both in emails and directly on your e-shop.
Automation That Sells for You
Imagine your marketing system working 24/7, actively turning interest into orders.
Cart abandonment recovery
Up to 70% of online shopping carts are abandoned. Incomaker automatically sends an email or SMS to customers who didn't complete their purchase, reminding them of the books they were looking forward to.
Lifecycle campaigns
Keep readers in the loop. Automatically wish them a happy birthday (perhaps with a discount coupon for their next purchase), notify them of upcoming subscription renewals, or reactivate "sleepy" readers who haven't bought anything in a while.
Launching new releases
Create targeted campaigns for new titles. Use multi-step pop-ups on your website to collect pre-orders and build anticipation with email countdowns before the official release.
Content Is King, Context Is Kingdom
Your books and articles are your best marketing tools. Incomaker helps you make the most of them.
Content personalization
Address readers by name in your email subject lines, show them recommendations based on their favorite categories, and with advanced language personalization, communicate with international readers in their native language.
Blog and RSS utilization
Automatically import the latest articles from your blog, author interviews, or reviews directly into your newsletters. Show that you live the stories you sell.
A/B testing
Not sure which email subject line will get more clicks? Or which book cover is more eye-catching? Test different variants on a small portion of your audience and automatically send the winning version to the rest.
Key Features for Publishers
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Email marketing
Intuitive drag & drop editor, responsive templates, advanced personalization, and automated campaigns (abandoned cart, holiday greetings, first-purchase anniversary).
CRM and Segmentation
Contact management, RFM segmentation (value, frequency, recency), segmentation by purchased genres, authors, or campaign responses—and even CLV (Customer Lifetime Value) to identify your most valuable readers.
Website elements
Targeted pop-ups for contact collection, recommendation widgets ("Readers who bought this also read..."), and personalized banners.
Social media
Schedule posts on Facebook, Instagram, and other networks in advance and build a community of fans.
AI Assistant
Let artificial intelligence help you craft engaging email subject lines, shorten or rework your copy, and save you precious time.
Stop just selling books. Start building relationships. Incomaker gives you all the tools you need.
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We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
