Incomaker for Garden Centers & DIY: Let your business grow every season
The garden centers and DIY segment is unique. You face challenges tied to extreme seasonality, a wide and constantly changing assortment - from seeds and seedlings in spring, to grills in summer, to winter prep. Your customers often aren't just buying individual products; they're tackling entire projects, whether building a pergola or starting a vegetable garden. Add to that the constant need for education and inspiration to turn one-time DIYers into loyal customers.
Incomaker is built for these specific needs. Our marketing automation platform gives you the tools to turn this complexity into your competitive advantage.
Key Incomaker features for your segment
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Master seasonality with ease
Plan and automate your campaigns months in advance. With social media post scheduling (Facebook, Instagram) and email banner campaigns, you can easily prepare promotions for spring planting, summer BBQing, or fall harvest. Your communication will always be relevant and timely.
Sell entire projects, not just products
We understand that a customer buying paving stones will likely need sand, adhesive, and tools too. Our intelligent tools, such as related-product recommendations on the web, product widgets, and automated upselling campaigns, actively offer customers exactly what they need for their project. Boost the average value of every order.
Build a community of loyal customers
DIY and gardening are about inspiration. Use features like video in email to share tutorials, connect with your blog (RSS feed) to spread tips and tricks, or use advanced segmentation to send tailored content - such as tips for tomato growers only to those who bought seedlings. With NPS (Net Promoter Score) and satisfaction ratings, you'll get valuable feedback.
Bring customers back into the game
Don't let them wander off to the competition. With Incomaker, you can automatically reach customers with abandoned carts (via email, SMS, and social media), launch reactivation campaigns for inactive users, or remind them of their first-purchase anniversary.
Target with maximum precision
For local garden centers, geolocation segmentation is essential. With smart pop-ups on your website - which you can limit to your specific area - you can effectively reach customers nearby and invite them to visit.
Save time with artificial intelligence
We know that as an e-shop owner, your time is precious. Our AI tools help you create catchy email subject lines, shorten or rephrase texts, and ensure they're error-free. Focus on your business; let Incomaker handle the marketing.
With Incomaker, you get a comprehensive solution that's ready to grow with you thanks to direct e-shop integrations, product feed management, and support for multiple price lists and currencies. Stop just selling products - start building relationships and helping customers fulfill their dreams of the perfect garden and home.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
