Furniture & Home Accessories: Turn inspiration into purchases and build long-term customer loyalty
Selling furniture and home accessories online is unique. Customers often need more time to decide, look for inspiration, and want to be sure the chosen piece will fit perfectly into their home. It's not just about selling a product - it's about selling a vision, a style, and a feeling. In this environment, how do you communicate effectively and automate marketing to not only boost sales but also build a community of loyal customers? The answer is Incomaker.
Incomaker understands the challenges of your market. We know the buying cycle is longer and that visuals are absolutely critical. That's why we've developed tools that help you inspire customers, personalize their experience, and gently guide them through the entire purchase journey to a successful order and beyond.
Inspire and engage before the purchase
In the furniture segment, capturing attention and inspiring customers is key. Instead of aggressive selling, show them how your furniture and accessories can transform their home.
Video in email and responsive templates
Show off your products in all their glory. Send customers videos of new collections or styling tips. With retina-friendly, responsive templates, your emails will look great on any device.
Blog and RSS content
Have a blog full of inspiration for combining furniture or caring for different materials? With the Content feed from the blog feature, you can automatically feed it into your emails and keep customers' attention.
Personalized landing pages and pop-ups
Create dedicated landing pages for your campaigns, such as for a new sofa collection. With targeted pop-ups, you can collect contacts in exchange for a first-purchase discount or an interior design guide.
Personalization that sells: Show each customer what interests them
Every customer is unique. Some are looking for a minimalist bookcase for their home office; others want a comfy corner sofa for the whole family. With advanced segmentation and personalization, you can show them exactly what they're looking for.
Advanced segmentation and RFM analysis
Segment customers by what they've browsed (Web behaviour), which product categories they've purchased (Segmentation by purchases), and how often and how much they spend (RFM segmentation).
Content and price personalization
With Content personalisation and Price personalisation, you can show different content - and even different prices - to different customer segments, for example as part of a loyalty program.
Product recommendations on the web
Show customers products that complement what they're currently viewing on your e-shop. Features like Recommending products on the web and Product widgets intelligently offer relevant items and boost average order value.
Automation that saves you time and makes you money
Don't let any sales opportunity slip away. Incomaker works for you 24/7 and automatically reaches customers at the right moment.
Abandoned carts via email and SMS
A customer picked items but didn't complete the purchase? Remind them of their dream pieces with an automatic email or even an SMS. The chance of completing the purchase rises dramatically.
Reactivation and upselling campaigns
Got customers who haven't purchased in a while? Reach them with an exclusive offer through a Reactivation campaign. For active customers, smartly offer a more premium product variant with an Upselling campaign.
Automated greetings and wishes
Build customer relationships with automatic wishes for birthdays, name days, or first-purchase anniversaries (First purchase anniversary).
A complete marketing ecosystem for your business
Incomaker isn't just about email. It's a comprehensive platform that connects all your marketing channels.
Social media management
Schedule posts on Facebook, Instagram, X (formerly Twitter), and LinkedIn from one place.
Advanced CRM and analytics
Manage all contacts in a clear CRM, track their behavior, and measure customer lifetime value (CLV - Customer Lifetime Value) or likelihood to recommend (NPS - Net Promoter Score).
AI for content creation
Running out of inspiration? Our artificial intelligence helps you craft catchy email subject lines, shorten or rephrase texts, and even translate them into 12 languages.
With Incomaker, you get not just a tool but a partner who understands the specifics of selling furniture and home accessories. Stop juggling dozens of different tools and start managing your marketing smartly and efficiently from one place.
Turn your e-shop into a place customers love returning to for inspiration and purchases. Try Incomaker.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
