The sports equipment and outdoor gear market is dynamic and full of passionate customers. Unlike other segments, here you're not just selling products - you're selling a lifestyle, adventure, and the means to reach personal goals. Your customers are often loyal, informed, and looking for a reliable partner for their activities. They know what they want, whether they're heading out for a weekend trip to the mountains, training for a marathon, or just looking for quality gear for their hobby.
We understand the specifics of your business. Your assortment is broad, from specialized gear for cycling, skiing, and hiking to functional apparel and accessories. Customers differ by their preferred activities, skill level, and seasonal needs. Staying on top of it all, communicating effectively, and offering relevant products to each individual is the key to success.
How does Incomaker help your e-shop grow?
Incomaker is a marketing platform designed to automate and personalize your customer communication, turning one-time purchases into long-term loyalty.
Targeted communication that understands your customers' passion
Imagine being able to automatically reach every customer who previously bought running shoes from you with an offer for a new model, or invite them to a local running race. With Incomaker, it's easy. Thanks to advanced segmentation, you can divide your contacts not just by what they bought (brands, product categories), but also by their website behavior, purchase frequency, or total spend (RFM segmentation).
Practical example
A cyclist browsing mountain bikes can be offered a helmet discount through a pop-up on your website. A customer who returned from vacation using your trekking poles can be sent an automated email a while later with tips on their maintenance and recommendations for additional gear.
Automation that sells for you - day and night
Your e-shop never sleeps, and your marketing campaigns don't have to either. Incomaker works around the clock and takes care of your customers at every stage of their buying journey.
Abandoned carts
Recover up to 15% of lost orders by sending automatic reminders via email or SMS. You can even set up the customer's abandoned cart to appear as a sponsored post on Facebook.
Building community and loyalty
Wish customers a happy birthday or name day, remind them of their first-purchase anniversary, and reward them for loyalty. With features like CLV (Customer Lifetime Value) and NPS (Net Promoter Score), you'll get valuable feedback and retain your best customers.
Seasonal and reactivation campaigns
Is ski season approaching? Automatically reach everyone who bought winter gear in the past. Have customers who haven't shopped in a while? Launch a reactivation campaign with an exclusive offer to win them back.
Intelligent product recommendations on the web and in emails
Don't leave related-product selection to chance. Our artificial intelligence analyzes user behavior and can offer them exactly what might interest them.
Product widgets on the web
Display personalized offers right on your e-shop pages. "Customers who bought this tent also browsed these sleeping bags."
Content personalization in emails
Every newsletter can be unique. Incomaker can automatically insert products the customer last viewed into an email, or offer accessories for already purchased gear (upselling).
Multi-channel communication under one roof
Combine the power of email, SMS, social media, and your website. Schedule Facebook and Instagram posts weeks in advance, share news and promotions via SMS with your own sender ID, and collect new contacts using smart pop-ups on your website.
Interesting features for your segment
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Webinars and events
Hosting a workshop on preparing skis for the season? Invite a relevant customer segment and communicate with them before and after the event.
Video in email
Show your new bike in action or demonstrate the performance of a waterproof jacket right inside an email.
Discount code management
Create unique codes for different campaigns and track their usage. Ideal for partnerships with influencers or sports clubs.
Geolocation segmentation
Targeting customers in mountain areas? Send them a special offer on snow chains or avalanche gear.
AI for content creation
Let artificial intelligence help you craft catchy email subject lines that boost open rates, or rephrase texts for different target audiences.
With Incomaker, you get not just a tool but a partner who understands your business. You'll save time, increase revenue, and build a strong community of satisfied customers who will gladly return for more gear on their adventures.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
