Marketing for bars & pubs: Turn one-time guests into lifelong regulars
The world of bars, pubs, and restaurants never stands still. Every day brings new challenges: how to draw guests in during quiet hours, how to let them know about a new beer on tap, a special drinks promotion, or a weekend gig? How do you stand out from the competition around the corner and build a community of loyal customers who keep coming back?
Bar and pub operators face a unique environment – their "inventory" of kegs and fresh ingredients has a limited shelf life, and the offering constantly changes with the season and suppliers. Traditional "spray and pray" marketing simply doesn't work here. You need a tool that understands your guests and can communicate with them smartly, personally, and at the right moment.
Incomaker is the marketing platform that does exactly that.
From anonymous guest to familiar face
Imagine being able to send each guest exactly the offer that will delight them. Incomaker lets you segment your contacts in detail – by how often they visit, what they usually order, or which events they respond to.
- Beer lovers? Send them an automatic SMS the moment you tap a new keg from their favorite brewery.
- Cocktail fans? Email them an invitation to a special happy hour or a bartender workshop.
- For regulars, set up automatic delivery of a gift voucher on their birthday or name day.
Thanks to advanced RFM segmentation (Recency, Frequency, Monetary), Incomaker automatically recognizes your most loyal regulars and helps you take care of them, while also spotting "sleeping" customers and reaching out again with a reactivation campaign.
Automation that saves time and earns money
As a bar owner or manager, you don't have time to set up complex campaigns. That's why Incomaker is designed to handle most of the work for you.
Social media scheduling
Prepare your Facebook and Instagram posts for the entire week ahead. Share your daily menu, evening events, or photos from a great night. Everything goes out automatically.
Smart campaigns and personalization
Build emails and newsletters with personalized content. The system can automatically address guests by name and even tailor email content based on their preferences. The AI assistant helps you craft catchy subject lines and post copy.
Website pop-ups
Collect contacts right on your website. Offer guests a discount on their first drink in exchange for newsletter sign-up.
Automatic SMS and emails
Set up trigger campaigns that fire based on guest behavior – for example, after a first visit, or when a guest has been away for a while.
Key Incomaker features for bars & pubs
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
CRM and advanced segmentation
Group guests by visit frequency, spend, favorite drinks, or campaign responses.
Automated email and SMS campaigns
Birthday and name-day wishes, reactivation campaigns, and alerts for news and events.
Social media management
Schedule posts on Facebook, Instagram, and other networks from a single place.
On-site elements
Create attractive pop-ups on your website to collect contacts or build dedicated landing pages for upcoming events (e.g., a New Year's Eve party).
Content personalization
Address guests by name and offer them what truly interests them.
AI assistant
Let artificial intelligence help you craft copy and email subject lines, saving you time.
Integrations (API and Webhooks)
Connect Incomaker with your reservation or POS system for even smarter automation.
With Incomaker, you get a powerful tool that helps you not only fill your venue but also build a strong community of loyal customers. Stop relying on chance and start running your marketing smartly and efficiently.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
