Marketing automation for cosmetics and skincare on autopilot
Turn one-time buyers into loyal fans of your brand. With Incomaker.
In the cosmetics industry, where trust and loyalty are key and trends focus on ingredients, efficacy, and personal recommendations, marketing automation is a must. Customers aren't just looking for a product; they're looking for a solution to their specific needs - whether that's sensitive skin, fighting acne, or finding the perfect shade. The Incomaker toolkit is carefully designed to handle all these challenges. From advanced customer segmentation by skin type and preferences to automatic complementary product recommendations to multi-channel campaigns that build community - Incomaker is a tailor-made solution for cosmetics brands and e-shops striving for the pinnacle of marketing excellence.
Turn random visitors into loyal customers
Don't let opportunities slip away. Incomaker actively collects contacts through smart pop-ups (e.g., "Get 10% off for subscribing to skincare news"), identifies visitors who browsed specific product categories (e.g., "vitamin C serums"), and automatically targets them with relevant campaigns. All in compliance with GDPR.
Useful features
Pop-ups, Landing pages, Behavior-based segmentation.
Personal touch sells: Offer tailored care
Show customers you understand them. Incomaker ensures that every woman or man receives the right offer at the right time. It will automatically recommend a moisturizer to go with the cleanser they just purchased, or send a video tutorial on how to use your new mask. Thanks to advanced personalization, you can reach customers based on their past purchases (e.g., products for dry skin) and offer them exactly what interests them.
Useful features
Content personalization, Price personalization, Video in email, Intelligent product recommendations.
Recover abandoned carts and motivate first-time purchases
Up to 70% of carts are abandoned. Incomaker minimizes this loss. It automatically sends an email or SMS reminder, offers an individual first-purchase discount, or flags a limited-time promotion. This way, you'll recover 8-12% of sales that would otherwise be lost.
Useful features
Abandoned carts (email, SMS, social media), Unique discount codes, A/B testing.
Build long-term relationships and maximize customer value (CLV)
The first purchase isn't the end. Incomaker helps build long-term loyalty.
Repurchase reminders
Running low on your customer's favorite day cream? Incomaker knows and sends a timely email with a restock offer. Ideal for consumables.
Birthday and name-day campaigns
Delight customers with a personal wish and a special discount for their birthday or name day.
Upselling and cross-selling
After a customer buys shampoo, automatically suggest a conditioner from the same line.
Reactivation campaigns
Reach out to "sleeping" customers who haven't purchased in a while and bring them back with an exclusive offer.
Useful features
Recommending repurchased products, Birthday wishes, Upselling campaigns, Reactivation campaigns, Segmentation by purchase frequency and volume, CLV (Customer Lifetime Value).
Get valuable feedback and turn it into marketing
Ask customers about their satisfaction with your products. Incomaker can automatically send a post-purchase survey. Satisfied customers can be motivated to write a review or share on social media. Dissatisfied customers are flagged and routed to your customer support, helping you avoid negative public reviews.
Useful features
Satisfaction ratings, NPS (Net Promoter Score), Facebook sharing.
Harness the power of artificial intelligence (AI)
No time to write copy? Leave it to our AI. In seconds, it'll generate catchy email subject lines, shorten or rephrase product descriptions, and help you create content that sells.
Useful features
Email subject line generation, Shortening/expanding text, Rewriting text into formal/informal tone.
Put your digital marketing on autopilot and watch your cosmetics brand grow.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
