Marketing automation for microbreweries: Build your brand, community, and sales with Incomaker
The world of craft beer is dynamic, full of passion and constant innovation. Standing out in a growing market and effectively reaching both loyal regulars and new explorers takes more than great beer – it takes smart marketing. Market specifics like limited editions, seasonal batches, different packaging types, and multi-channel sales put enormous demands on your marketing strategy.
That's where Incomaker comes in – a comprehensive marketing automation platform designed to understand and respond to the unique needs of microbreweries, transforming the way you communicate with your community and customers.
Understanding the specifics of the beer market
We know you're not just selling beer. You're selling a story, an experience, and a piece of brewing artistry. Managing a portfolio that includes core range, seasonal specials, limited editions, gift packs, and merchandise can be complex. Incomaker helps you handle that complexity.
Segmentation tailored to beer connoisseurs
Our smart tools let you build specific customer groups. Reach IPA lovers, lager fans, or limited-edition collectors separately. Segment by purchase history, e-shop visit frequency, or even by location so you can invite them to local events.
Smart range management
A seasonal batch nearing its expiry date? Need to free up tank space for a new brew? Targeted campaigns (email, SMS, social media) effectively boost sales of specific products and optimize your stock levels.
Building community and loyalty
Your best customers are your fans. Incomaker gives you the tools to look after them and build a strong community.
Automated communication that delights
Wish customers a happy name day or birthday and gift them a small discount on their next purchase. Remind them of their first-purchase anniversary and show that you value them.
Event and occasion support
Hosting a tasting, an open day, or taking part in a beer festival? Create professional invitations, manage registrations via dedicated landing pages, and send automatic reminders via email or SMS.
Feedback and relationship building
Find out how customers liked the new batch. The integrated NPS (Net Promoter Score) and satisfaction surveys give you valuable insight and show your community that their opinion matters.
Boosting sales on your e-shop and in B2B
Whether you sell bottled and canned beer online or supply pubs and beer shops, Incomaker helps you sell more.
Abandoned cart recovery
Up to 70% of online carts are abandoned. Incomaker automatically sends an email or SMS to customers who didn't complete their purchase, significantly boosting your online revenue.
Smart product recommendations
Based on purchase history, the system can automatically recommend beers in your emails that the customer might enjoy, or offer a stylish glass to pair with their favorite IPA.
Real-time personalization
With on-site widgets, you can display personalized offers, recommend products, or announce new arrivals right on your e-shop.
B2B sales support
Segment your wholesale partners (pubs, beer shops) and send them targeted offers, price lists, or information about new beers available in kegs.
Key features for microbreweries
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Omnichannel communication
Plan and automate posts on Facebook, Instagram, and X (Twitter). All from one place.
Advanced segmentation
Divide contacts by purchases (beer style, brand), location, website behavior, or campaign responses.
SMS marketing
Send quick messages about a freshly tapped special or a flash promotion with free delivery.
AI-assisted content creation
No time for writing? Our AI helps you craft catchy email subject lines, social media posts, or translate texts into foreign languages for export.
Integrations and automation
Connect with your e-shop (e.g., Shopify, Shoptet), import product feeds, and enjoy full API support for custom solutions.
With Incomaker, you get a partner who understands your business and helps you not only brew great beer but also sell it brilliantly – and build a strong, loyal community around it.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
