Incomaker for Pharmacies: Marketing automation with care and precision
Running an online pharmacy or e-shop with healthcare products is much more than just selling products. It's about building trust, providing expert advice, and discreetly caring for customers. Patients and customers turn to you with sensitive needs, from solving acute problems and refilling medications for chronic conditions to prevention and a healthy lifestyle. Keeping their loyalty requires a personalized yet highly effective approach.
This is where Incomaker comes in – a comprehensive marketing automation platform designed to understand the specifics of the pharmaceutical market and help you communicate with customers as a true partner in their health.
Understanding the complexity of the pharmacy market
Unlike other e-shops, you don't just work with products – you work with health. Your assortment ranges from over-the-counter medications, vitamins, dermocosmetics, mother and baby products, to specialized medical devices. Each category has a different audience, a different buying cycle, and requires a different approach.
Incomaker lets you manage this complexity elegantly.
Segmentation that makes sense: From parents to chronic patients
Incomaker's intelligent segmentation tools let you divide customers into specific groups based on their buying behavior and preferences.
Purchase-based segmentation
Build an audience of customers who regularly buy allergy remedies, sports supplements, diabetic products, or baby food. You can then send them relevant content and tailored offers.
RFM and CLV analysis
Identify your most loyal customers (Customer Lifetime Value) and those who buy most often and spend the most. You can offer these VIP customers exclusive benefits or expert advice.
Website behavior based segmentation
Reach customers who browsed a specific product category (e.g., skincare) but didn't buy, and offer them help or a discount.
Automation that builds relationships and boosts sales
Human labor is expensive, and a pharmacist's time is valuable. Incomaker takes over routine tasks so you can focus on what matters most – expert care.
Repeat purchase reminders
Did a customer buy a month's supply of supplements? Incomaker automatically reminds them after three weeks that it's time to restock. Ideal for chronic patients or regular vitamin users.
Abandoned carts (email and SMS)
Gently and discreetly remind customers of unfinished purchases. For over-the-counter products, it's an effective way to increase conversions. SMS open rates reach up to 90%.
Reactivation campaigns
Reach customers who haven't purchased in a while and offer them a relevant product based on their last order or the current seasonal offer (e.g., an immunity support package before winter).
Personal wishes and anniversaries
Automatic name-day or birthday wishes with a small gift in the form of a discount coupon strengthens loyalty and the personal relationship.
Personalized content that educates and sells
Incomaker lets you deliver content that's not only sales-oriented but also valuable and educational.
Intelligent content creation (AI)
Let artificial intelligence suggest catchy email subject lines or shorten expert text into an understandable form for social media.
Video in email
Send customers a short video tutorial on how to properly use an inhaler, or introduce a new dermocosmetics line.
Blog and RSS content
Have a health tips blog on your website? Incomaker automatically turns it into a newsletter and sends it to the customer segment interested in the topic. Build your expert position.
Web widgets and personalization
Recommend products directly on your website. If a customer is browsing cough medicines, offer them herbal teas and vitamin C in the widget.
Why is Incomaker the ideal solution for your pharmacy?
All in one
Replace several different tools (for emailing, SMS, CRM, social media) with a single smart platform.
Data integration
Deep integration with your e-shop enables you to work with real purchase and customer behavior data.
Automation with a human touch
Campaigns are automated, but thanks to advanced personalization and segmentation, they feel like personal recommendations from your pharmacist.
Increased efficiency and ROI
Save time, increase customer loyalty, and maximize the value of every order. We guarantee positive ROI within 6-8 weeks.
Let Incomaker become your digital assistant that works 24/7. You can focus on what you do best – caring for your customers' health.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
