One of the requirements of email marketing is the need to allow customers to unsubscribe from email or SMS campaigns. Incomaker handles this requirement automatically: it checks whether an unsubscribe link is present in the template and adds it if necessary.
However, sometimes you may not want to unsubscribe a customer from all campaigns. For example, you may want to offer the customer the option to unsubscribe only from certain lists, ask them a question before unsubscribing, and so on. In such a case, it is possible to connect virtually any functionality to the unsubscribe process instead of the standard one.
Let’s say we want to direct the customer to a landing page where we give them the option to unsubscribe from SMS campaigns.
First, it is necessary to prepare the landing page to which the customer will be directed when they click the unsubscribe link.
You can do this in Campaigns, General Landing Page:
Name it as needed:
In the next step, create the page you need. It may contain a form, links to other pages, and so on. Probably the simplest option is to create a page with a Confirmation Button that performs the actual unsubscribe action. Alternatively, you can select such a template from the library and modify it further. We will continue using this approach.
You can edit the template in the usual way. The template can be configured so that one part is visible normally immediately after loading, and after clicking the button it is redrawn.
This part is visible only before the click:
And this part is visible after the click:
Don’t forget to fill in the page name, then you can continue by clicking Next.
On the next page, there are many options, but for now we will only be interested in these two:
You can set any name you like for the event that occurs after the button is clicked. We will work with it in the next step.
You can copy the landing page URL. Then simply insert it into the unsubscribe SMS (don’t worry, it will be automatically shortened before sending).
After that, simply click Save and Exit.
One final step remains: configuring what should happen when the event occurs. Let’s say we want the corresponding contact to be added to a mailing list.
Create a Mailing List Change Trigger Initiated by an Event:
Give the trigger a name of your choice and select from the list the event that you created in the previous step:
You can also configure many additional parameters, such as a time delay and other conditions. For the sake of simplicity, we will keep it so that the event is executed immediately without any additional conditions.
Then all that remains is to define what should happen to such a contact:
In this example, the contact will be added to the unsubscribe list and at the same time removed (red button – double click) from the E-shop customers list.
Don’t forget to click Save and Exit.