1 min read
Call to Action (CTA)
What is it Call to action— or CTA— is a powerful tool used in marketing and communication strategies to prompt and encourage a specific action from the target…
Marketing glossary
1 min read
Conversion rate
What it is Do you run campaigns and need to measure their success? One of the important metrics you can use to track the success and effectiveness of…
1 min read
Customer Relationship Management (CRM)
What is it Customer relationship management— or CRM— is a dynamic process through which businesses effectively manage their interactions with customers. By harnessing the power of data analysis,…
1 min read
Click Through Rate (CTR)
What is it Click through rate— or CTR— measures the ratio of customers who click on a specific link, email, or advertisement, versus the total number of customers…
1 min read
Email Bounces
What Does it Mean when your email Bounces? Email bounce means the rejection of an email by the recipient server. There are soft bounces , i.e. temporary bounces…
3 min read
SEO (Search Engine Optimization)
What it is and why it is importantSEO, which stands for Search Engine Optimization, is a set of strategies and tactics that are used to improve a website's…