The Incomaker attribution model works by attributing a given conversion to the customer’s last click from your email. So, if a customer makes a purchase within 30 days after clicking on a link in your email, it will be counted as a conversion in Incomaker.
FAQ
How does the conversion attribution model work?
The Incomaker attribution model works by attributing a given conversion to the customer's last click from your email. So, if a customer makes a purchase within 30 days after clicking on a link in…