Do you want to better target your advertising campaigns and increase your chances of conversions? To help with this, Incomaker has introduced the option to share audiences with Sklik, allowing you to reach specific groups of users.
How to do it?
Start by clicking on the “Campaigns” option in the top menu. Then, from the left-hand menu, select either “One-time Campaigns – Audiences for Advertising Networks” or “Automatic Campaigns – Audiences for Advertising Networks.”
Both options have different behaviors:
• One-time Version: The audience is sent once and remains static over time. • Automatic Version: The audience is continuously synchronized with selected advertising networks, making it ideal for cases where contacts in your lists change over time.
From this screen, you can click “Add Account” to connect an existing Sklik account. You’ll need to provide your login name (email) and API key, which can be found in your Sklik settings. When adding a new account for the first time, it is necessary to approve email lists directly in the Sklik interface. Simply click on “Settings” in the Sklik (Sklik.cz) interface.
Then select “Retargeting” from the menu, and click the green “Create a Retargeting List” button. Next, in the “List Type” section, select the “Email” option, which will trigger a pop-up window for agreeing to the terms and conditions. Once the consent is checked and confirmed, you can proceed with creating new audiences in Incomaker, and any previously created “Email Lists” will also be displayed if they exist.
Once successfully connected, your account will appear in the “Account” field. If you need to add more Sklik accounts, repeat the “Add Account” process. You can then switch between accounts in the “Account” dropdown as needed.
Once your account is connected, select it. If you want to create a new audience in Sklik, give it a name. The selected audience will appear under “Audience in Advertising Network.” You can also choose from existing audiences already uploaded to Sklik. NOTE: Existing audiences will be overwritten. For automatic campaigns, you can also set a campaign dispatch time or choose to send it immediately. Once everything is set, proceed to the next step by clicking “Next.”
In the following section, you can decide which audiences to upload to Sklik, create new ones, or filter and add specific contacts. If your lists are dynamic and you’re using an automatic campaign, contact synchronization with the audiences will occur regularly.
In the final step, you’ll see a “Summary” screen. Click “Save” to complete the process.
• For the one-time version, the audience will be uploaded, and the campaign will move to the completed campaigns section. • For the automatic version, which continuously synchronizes, the campaign will remain in the “Ongoing” section.