The Conversions report is designed to give you a comprehensive view of how your campaigns are performing in terms of sales, orders, and conversion rates. It provides insights into revenue trends, campaign effectiveness, and customer engagement. Each block of the report focuses on specific aspects of conversions, helping you make data-driven decisions to optimize your marketing strategies.
Block 1: Campaign Revenue Overview
This block offers a snapshot of the revenue generated by your campaigns over the past week:
• It breaks down total sales, number of orders, and the average, minimum, and maximum order value for the selected period.
• A bar graph shows daily campaign revenue, helping you quickly identify peak days.
• Usefulness: This block helps you understand which campaigns drive the most revenue, enabling you to replicate success and focus on high-performing strategies.
Block 2: Conversion Rate Analysis
This block focuses on email marketing and its impact on conversion rates:
• It provides the average conversion rate for the last month, with percentage changes compared to the previous month.
• Additional metrics include the number of emails sent, opened, clicked, and unsubscribed, all displayed with percentage changes.
• A line graph illustrates trends over time, compressing data into daily segments for easy analysis.
• Usefulness: This block is essential for evaluating the performance of your email campaigns and identifying areas where improvements can boost engagement and conversions.
Block 3: Revenue, Conversions, and Orders
This block provides a high-level overview of your sales performance:
• It shows total revenue, number of conversions, and orders for the selected period.
• A line graph visualizes revenue trends, while a circle graph highlights this month’s revenue and its change from the previous month.
• Usefulness: This block gives you a clear understanding of overall business performance, enabling strategic planning and resource allocation.
Block 4: Revenue and Orders with Candlestick Visualization
This block provides a detailed view of revenue and order trends using an advanced candlestick chart:
• The chart represents a fixed time period (day, week, month, or quarter) and includes:
• Candle edges: Maximum and minimum order prices.
• Bar size and position: Number of orders and their distribution across the period.
• Bar color: Comparison of revenue with the previous period (green for increase, red for decrease).
• Blue line: Median order value.
• The chart supports zooming for detailed analysis and hovering to display metrics such as revenue, orders, and price details.
• Usefulness: This visualization is ideal for identifying trends, comparing periods, and spotting patterns in revenue and order values.
How is this report useful?
• Measure campaign effectiveness: Track revenue, orders, and conversion rates to understand which campaigns are performing best.
• Optimize email marketing: Use detailed email engagement metrics to refine your email strategies and boost customer interaction.
• Identify trends and opportunities: Visualizations like line graphs and candlestick charts help uncover hidden patterns and seasonal trends.
• Strategic decision-making: Use insights from revenue and order data to allocate resources and plan future campaigns effectively.
The Conversions report provides actionable insights to help you increase sales, improve campaign performance, and drive better results for your e-shop.
