The Deliverability report provides a comprehensive analysis of email campaign performance, focusing on delivery rates, engagement, and issues affecting email deliverability. This report helps you identify bottlenecks in your email campaigns and optimize your strategy to ensure that your emails reach and engage your audience effectively. Below is a breakdown of each block and its usefulness.
Block 1: Delivery Funnel
This block visualizes the entire email delivery journey, from sending to customer engagement:
• The funnel graph includes key metrics, such as:
• Sent: Total emails sent (light blue).
• Delivered: Successfully delivered emails (dark blue).
• Opened: Emails opened by recipients (yellow).
• Clicked: Links clicked in emails (green).
• Soft Bounce: Temporary email delivery issues (pink).
• Hard Bounce: Permanent email delivery failures (black).
• Spam: Emails marked as spam (red).
• Usefulness: Helps you understand where issues occur in the delivery pipeline and provides a high-level overview of your email campaign’s performance.
Block 2: Stability Flow
This block tracks the consistency of email deliverability over time:
• A line graph displays trends for key metrics, such as:
• Emails Sent.
• Delivered Emails.
• Soft Bounces.
• Hard Bounces.
• Spam Reports.
• Usefulness: Allows you to monitor the stability of your email campaigns and identify sudden changes or anomalies in performance metrics.
Block 3: Soft Bounce Analysis
This block provides a detailed breakdown of soft bounces (temporary issues affecting email delivery):
• A pie chart categorizes soft bounces by error type:
• 421: Email service is busy, try later.
• 450: Mailbox is busy, try later.
• 451: Local error, try later.
• 452: Not enough space, try later.
• 455: Server is unable to process now, try later.
• Usefulness: Helps you understand the common causes of temporary delivery issues and take corrective actions, such as resending emails at a later time.
Block 4: Hard Bounce Analysis
This block focuses on hard bounces (permanent email delivery failures):
• A pie chart categorizes hard bounces by error type:
• 500: Mistake in the email.
• 501: Error in the address.
• 502: Command not understood.
• 503: Commands are out of order.
• 504: Server doesn’t understand the command.
• 550: Mailbox unavailable.
• 551: User not local.
• 552: Mailbox is too full.
• 553: Mailbox name is incorrect.
• 554: Email can’t be delivered.
• Usefulness: Identifies the primary reasons for permanent delivery failures, enabling you to clean your email list, fix errors, and maintain a high sender reputation.
How is this report useful?
• Improve email deliverability: Pinpoint issues in the delivery process and address them to ensure that more emails reach your audience.
• Optimize campaigns: Use data on opens, clicks, and bounces to refine your email content, timing, and targeting.
• Identify delivery issues: Analyze soft and hard bounce data to fix common errors and maintain list hygiene.
• Track performance over time: Monitor trends and stability in email campaigns to spot changes early and adjust your strategy accordingly.
The Deliverability report is a powerful tool for enhancing your email campaigns, maintaining a high sender reputation, and maximizing audience engagement.
