Incomaker NEXT brings a completely new way of working with campaigns – SmartFlow.
Instead of a complex setup of steps and conditions, you work with a clear visual “spider diagram” that naturally guides you through the entire campaign process.
SmartFlow is designed to:
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make it easier to navigate campaigns,
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reduce the risk of errors,
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and enable quick responses to changes without needing to rebuild everything.
What is SmartFlow?
SmartFlow is a visual campaign flow that shows:
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individual steps of the campaign,
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their relationships/sequence,
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and decision branches and actions.
Unlike the original interface:
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you see the entire campaign at once, not in parts,
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you immediately understand what will happen next,
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and you can expand or modify the flow anywhere.
Predefined “spider” – a smart campaign foundation
Every new campaign in SmartFlow starts with a prebuilt foundation – the so-called “spider.”
That:
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it contains the basic logic of the campaign,
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corresponds to the most common use cases,
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and serves as a starting point, not a limitation.
So you don’t have to:
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figure out where to start,
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or build everything from scratch either.
You just need to extend the spider with your own branches and steps according to your needs.
Clarity and “at-a-glance” work
The main benefit of SmartFlow is visual clarity:
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you can immediately see which parts of the campaign are active,
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where decisions are made based on contact behavior,
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and how the individual steps connect to each other.
This significantly makes it easier to:
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control campaigns
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refine logic
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and explain the campaign to colleagues as well.
What remains the same
Even though the interface is new, the logic of Incomaker does not change:
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filters,
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audience,
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conditions and data work the same as before.
SmartFlow is therefore a new way of controlling things, not a new underlying principle of how it works.
Who is SmartFlow ideal for?
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new users who want to get oriented quickly,
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advanced users managing complex campaigns,
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and teams where multiple people work on campaigns.