Campaigns

Smart Audience

Would you like to make non-automated emailing even more efficient? We have a solution for you in the form of the Smart Audience scenario. You choose the products and we choose who we send…

Would you like to make non-automated emailing even more efficient? We have a solution for you in the form of the Smart Audience scenario. You choose the products and we choose who we send the email to, so that it brings you the most conversions.

Campaign creation

You start by selecting Smart Audiences from the Campaigns tab in the left menu.

This will open a window where you can either choose from our system templates (the ones that are suitable for this type of campaign are offered in the first few places) or, if you want to make a template yourself, select the New Template option.  

Inserting products into a campaign

If you are creating a new template or have chosen a template with only blocks for automated product addition, you need to insert at least one manually selected product.

In the editor on the left, switch the category of blocks offered to the Products category, select the block and drag it into the template. The Product Tray will open and you choose which product(s) you want to insert into the template.  

If you have selected a template with a non-atomized product block, see how to edit this block.

Once you have the template ready to your liking (more tips on working with the editor), the email header filled out and everything checked in the test email, click Next.

Selecting recipients

In the Reach step, recipients who were interested in the products in the template will be selected. You can restrict this selection by using filters (e.g. send only to customers who have not placed an order in the last week) or by using a mailing list. You cannot expand this selection. 

Sending a campaign

 Once you have your recipients selected, all that’s left to do is click the Send button to complete the campaign or schedule it to be sent at a later date.

Was this article helpful?