The transition to the new Incomaker NEXT interface may seem like a major change at first glance.
In reality, the core principles of how the system works remain the same. What has changed is primarily the way users work with the system and navigate the interface.
In this chapter, we will summarize what remains the same as in the original interface and what is new.
What Remains the Same
Even in the new interface, you continue to work with the same core building blocks you are already familiar with:
- filters and conditions work in the same way,
- audience management remains unchanged,
- campaign logic and behavior remain the same,
- data and analytics function just as they did before.
If you have already worked with Incomaker, there is no need to relearn its principles—you are simply using them in a new, more intuitive environment.
What Is Different in the New Interface
The main changes primarily affect the way the system is controlled and presented visually:
- campaigns are managed using SmartFlow,
- the entire campaign logic is visible in one place,
- navigation through campaigns and templates is more intuitive,
- there is less need to frequently switch between screens.
The new interface is designed to help you better understand the relationships between individual steps.
Benefits of SmartFlow Compared to the Original Solution
The most significant difference is the use of SmartFlow, which provides:
- a visual overview of the entire campaign,
- easier campaign editing and expansion,
- better control over dependencies and branches,
- a lower risk of errors in more complex scenarios.
Instead of working with separate settings, you now work with a single, unified workflow.
Faster Navigation and Fewer Errors
Thanks to the new interface:
- you can understand how a campaign works more quickly,
- you can identify potential logic errors more easily,
- and you can navigate campaigns more effectively, even if you have not edited them for a long time.
This is especially valuable when working with more extensive automations or in teams with multiple users.
What to Watch Out for During the Transition
When transitioning to the new interface, we recommend:
- reviewing your existing campaigns and their SmartFlows,
- verifying the logic of branches and dependencies,
- becoming familiar with the new way of working with templates.
These steps will help you gain confidence and make full use of the new interface.
Summary
The new Incomaker NEXT interface:
- does not change the way the system works,
- significantly improves clarity and usability,
- and makes it easier to work with campaigns, templates, and SmartFlows.
The transition therefore represents an evolution of the workflow rather than a need to learn everything from scratch.