Incomaker for optical stores and eyewear shops: sell more than frames — sell trust and care
Selling glasses and contact lenses is unique. You are not just a fashion retailer, but a provider of a medical device. Customers come to you for expert advice and first-class service, and the buying cycle is longer — so lasting relationships matter.
Marketing automation from Incomaker understands your market and gives you tools to build strong relationships and lift revenue.
From personal service to personal automation
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Get in touch at the right time
Automatically send nameday and birthday wishes that gently remind customers of an upcoming eye test, or use first-purchase anniversaries to offer a discount on a new frame or lens pack.
Sell what customers need
Recommend frequently repurchased products such as lens solutions, and segment by purchases to cross-sell sunglasses to those who bought prescription frames.
Don't let customers leave empty-handed
Recover up to 70% of abandoned carts with automatic email, SMS or social messages, and nudge conversions with unused-coupon reminders.
More than email: communicate on every channel
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
Be seen on social media
Schedule Facebook and Instagram posts to showcase new collections and eye-care tips.
Use SMS and messaging
Transactional SMS for appointment confirmations and ready pickups, plus automated SMS campaigns.
Boost on-site interaction
Use pop-ups and slide-ins to offer a first-purchase discount, a free eye test or relevant product recommendations.
Smart features that save time and earn money
With Incomaker, you get the tools to manage this area easily and reach customers at the right time.
AI copywriting
Craft email subjects, rewrite, shorten or lengthen text, and translate into 12 languages.
Advanced segmentation and personalization
RFM, CLV and NPS help you know your customers deeply and target campaigns and pricing precisely.
Easy controls and integrations
Drag & drop editor and seamless connection to your e-shop and other systems.
Start using smart marketing that understands your field. With Incomaker you will be closer to your customers than ever.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
