Incomaker for Tourist Guides and Experiences
The tourist services market is dynamic and highly competitive. Customers from all over the world seek authentic experiences, whether it's historical tours, gastronomic journeys, or adventurous expeditions. Every client is different, speaks a different language, and has unique expectations. How do you not just survive but excel in this environment, building a loyal clientele that returns and recommends you to others?
The answer is smart marketing automation. Incomaker provides you with tools that save time and let you deliver service on par with large travel agencies, with the personal touch that is your greatest asset.
Reach the Right Tourists at the Right Time
Forget generic and ineffective broadcasts. With Incomaker, you can smartly segment your contacts and communicate with them in a completely targeted way.
Segmentation by interests and location
Create segments based on which tour the client purchased in the past (history, gastronomy, art) or where they're from. Offer Americans a special tour following the footsteps of their compatriots, and foodies an invitation to a new food festival.
Language personalization
Thanks to automatic language detection and AI translations into 12 languages, you can send each client an offer in their native language, dramatically increasing trust and conversion chances.
RFM segmentation and CLV
Find out which clients are most valuable to you (Customer Lifetime Value) and which ones return to you regularly. Reward them with an exclusive offer or discount on their next experience.
Automation that Works for You
From the first inquiry to the review request – Incomaker automates the entire process and ensures nothing slips through the cracks.
Abandoned carts
Don't let potential clients walk away. If someone doesn't complete their booking, Incomaker automatically sends them an email or SMS reminder, possibly with a small bonus to complete the order.
Automatic transactional emails and SMS
Once a client makes a booking, they receive a professionally looking confirmation with all details. The day before the tour, an automatic SMS reminder with the meeting point can be sent.
Follow-up and review request
After the tour ends, the system automatically sends a thank-you email asking them to leave a review on TripAdvisor, Google, or your website. Positive reviews are crucial for your business, and this is the easiest way to get them. To measure satisfaction, you can also use NPS – Net Promoter Score.
Reactivation campaigns
Have clients in your database who visited you a year ago? Send them an automatic "First purchase anniversary" campaign with an invitation to a new, follow-up tour.
Professional Presence on All Channels
Show your experiences in the best light and be visible where your clients spend their time.
Social media management
Schedule posts on Facebook and Instagram weeks in advance. Show the best photos from your tours and attract new followers. With the Custom Audiences feature on Facebook, you can target your ads to people who have visited your website.
Landing pages and pop-ups
Quickly and easily create an attractive microsite for a special seasonal offer (e.g., "Christmas Tours of Prague") on your own domain. You can collect contacts on your website using smart pop-ups offering, for example, "5 tips for hidden city treasures" in exchange for an email.
Content personalization on your website
Recommend tours to your website visitors based on what they're currently browsing, using product widgets and recommendations.
With Incomaker, you'll turn one-time visitors into loyal fans and take your tourism business to a new level. You'll handle market complexity, target the right clients, and offer them an experience they won't forget.
We guarantee a positive return on investment (ROI)!
We're confident you'll grow with Incomaker. That's why we guarantee that your campaigns through Incomaker will deliver a net positive return within 6–8 weeks at the latest.
